Illustrate advantages of segmenting b2b markets, Marketing Management

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Illustrate advantages of segmenting b2b markets

Question: Which of these are considered advantages of segmenting B2B markets? Improved profitability. Standardization in product development. B2B markets do not require input from multiple people. A major advantage of segmenting B2B markets is that the needs of businesses in the same industry can be met with the same solution.

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