Problem 1. Describe a marketing information system (MIS). From what sources is the MIS developed. Please provide an example.
Problem 2. The seven characteristics of good marketing research are:
- Scientific Method
- Research Creativity
- Multiple Methods
- Interdependence of Models and Data
- Value and Cost of Information
- Healthy Skepticism
- Ethical Marketing
Please provide examples of each.
Problem 3. Today, companies are increasingly concerned about customer defection. There are five main steps a company can take to reduce the defection rate. Characterize those five steps.
Problem 4. Compare and contrast the traditional organizational chart for an organization against the modern-oriented organization chart.