Solved: Ikeas product strategy and product range, Management Information Sys

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Ikeas product strategy and product range

Problem:

Please assist with short answer responses to the questions.

o What do you think of Ikeas product strategy and product range?

o IKEA's plan to have 50 stores in operation in the United States by 2013 is an indicator of the company's optimism about the viability of its value proposition in this country. Do you think they are being overly optimistic?

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Management Information Sys: Ikeas product strategy and product range

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