101. If your company were to make a product such as a suit of clothes and sold that product to a retailer, your company would have sold to the ___________ market. a. reseller b. business c. government d. service
102. The course of a product's sales and profits over its lifetime is called: a. the sales chart. b. the dynamic growth curve. c. the adoption cycle. d. the product life cycle.
103. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called a(n): a. discount. b. allowance. c. premium. d. rebate.
104. The most logical budget setting method is found in the list below. Which is it? a. Affordable method b. Percentage-of-Sales method c. Competitive-parity method d. Objective-and-task method
105. The place in the business buying behavior model where interpersonal and individual influences might interact is called the: a. environment. b. response. c. stimuli. d. buying center.
106. When producers, wholesalers, and retailers act as a unified system, they comprise a: a. conventional marketing system. b. power-based marketing system. c. horizontal marketing system. d. vertical marketing system.
107. One common misuse of marketing research findings in contemporary business is the tendency for marketing research to: a. become a vehicle for pitching the sponsor's products. b. become a vehicle for discriminating in the marketplace. c. become a means for raising prices. d. become a means for unfair competition.
108. ______________ is a person's distinguishing psychological characteristics that lead to relatively consistent and lasting responses to his or her own environment. a. Psychographics b. Personality c. Demographics d. Lifestyle
109. ________________ has the advantage of being high in selectivity; low cost; immediacy; and interactive capabilities. a. Direct Mail b. Outdoor c. Online d. Radio
110. The choice between high markups and high volume is part of which of the following retailer marketing decisions? a. Target market decisions b. Product assortment and services decisions c. Pricing decisions d. Promotion decisions