If you were the brand manager at the gap how might you tie


If you were the brand manager at the Gap, how might you tie your geofencing campaign more closely to your other promotional tools? What ethical issues, if any, does the use of geofencing in this way create? Would your assessment of ethical issues change if you were the brand manager versus a customer versus the parent of a young customer? Why or why not?

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Operation Management: If you were the brand manager at the gap how might you tie
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