1. Based on your reading of Industry Analysis- take a look, again, at the analysis of the Cereal industry. Study how the author has analyzed the cereal industry in terms of the Porter's five forces model and also done an external environmental analysis of the cereal industry examining the economic, socio-demographic, political, competitive and technological forces affecting this industry. What factors overlooked by the author allowed Kashi, a new brand of healthy cereal, to enter this formidable industry?
2. The Environmental Analysis of an organization entails a Strength, Weakness, Opportunity and Threat (SWOT) Analysis. Read the Secondary Readings on SWOT analysis, link: (https://www.marketingteacher.com/swot-analysis/) and look at some of the examples of SWOT analysis for different companies in the article.
Link: https://www.marketingteacher.com/category/swot-analysis/
If you were in the software industry would terrorism be an opportunity or threat for you? Why? Can you translate an apparent threat into an opportunity?