If you were charged with the responsibility of building a


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1. Why are some companies choosing to pursue the Halal market?

2. If you were charged with the responsibility of building a team on behalf of a major consumer products company wanting to pursue the Halal market, what steps would you take to do so?

3. What marketing research recommendations would you make to companies that are trying to pursue the Halal market?

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Marketing Management: If you were charged with the responsibility of building a
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