Compose a response of at least 3 paragraphs (include at least 4 sentences per paragraph).
Apply and cite, using in-text APA citation, and listing applied reference(s) at the end of the response, at least two references; 1) from your textbook and 2) from an article acquired from searching the Kaplan library. No internet sources are accepted for the Unit 4 Discussion Assignment. Use no more than 1 referenced sentence per paragraph.
The response should use first person ("I", "me") perspective.
Using critical thinking, your experience, and referenced material, compose a response addressing the following:
If you were a media planner for a large Fortune 500 company (your choice), what would be your top three strategic considerations when developing a media schedule? Explain your choices.
Proofread your response, run spell check and grammar check, and proofread again. Post your polished response in the Unit 4 Discussion forum.