If you were a manager for a fast-food chain or food company


Discussion Case: Big Fat Liability

Discussion Questions:

1. To what extent do you believe that individuals are responsible for their own weight (or in the case of children, parents or guardians)?

2. In your opinion, should the food and restaurant industries be held liable for the rise of obesity, or not?

3. If you were a manager for a fast-food chain or food company, what actions would you take with respect to obesity, if any?

4. What do you think is the best solution to the obesity epidemic? What role can the food and restaurant industries, trial attorneys, government policymakers and regulators, and individual consumers play in a solution, if any?

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Marketing Management: If you were a manager for a fast-food chain or food company
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