Case Assignment 3 - Industrial Equipment Inc. (IEI)
Case Question: If you we in the position of Bob Cumming, CEO of Industrial Equipment Inc., what is your analysis of the situation described, what action would you take and why?
Short Cycle Process: (Scan the case first to get the top level, first impression info. NOTE you haven't yet read the whole case in detail here. These are some things you should be thinking of. Completing this section after a first scan of the case can improve your overall analysis immensely. Please take the time to complete this Short Cycle Process. No marks are associated with this activity.
Step 1: Read opening and ending paragraphs
Step 2: Identify who? What? Why? When? How? Related to the issue or challenge at hand
Step 3: Take a quick look at the case exhibits
Step 4: Take a quick look at all the subtitles in the case
Step 5: Skim the body of the case (read first and last sentence of each paragraph)
Step 6: Read the assignment questions and take some time to reflect
Long Cycle Process: (Read the case in detail. Much, much deeper analysis is required here. This is the section I look at extensively to generate your grade for this effort.)
Part 1: Read the case fully
Part 2: Analyze the case
Step 1: Define the issue at hand
Step 2: Analyze the case data
Step 3: Generate alternatives
Step 4: Select your decision criteria
Step 5: Assess the alternatives you have chosen based on your decision criteria
Step 6: Select your preferred alternative
Step 7: Develop an action and implementation plan
Information related to above question is enclosed below:
Attachment:- Assignment.rar