1. An ad features a broom that is trying to woo a woman back from the new and improved sweeper. The problem with this ad is that it:
a. presents an unappealing image of women
b. interferes with people's use of social networking sites
d. perpetuates the stereotype of women doing housework
2. The primary advantage of live-action role-play (LARP) and dice and board games is that they:
a. allow players to engage in imaginative play
b. improve players' coordination
c. make players more intelligent
d. provide players an opportunity to socialize with other players
3. If you wanted to create an online ad that reflected sexual attraction and intimacy, you might show a photo of an attractive man and woman:
a. watching a movie together
b. eating at a fast-food restaurant
c. white-water rafting
d. looking into each other's eyes
4. An online image of an older person making mistakes while using social media is likely to:
a. help people understand that older people have trouble using social media
b. perpetuate the stereotype that older people have trouble using social media
c. get older people the help they need to use social media
d. make older people avoid social media
5. An older man on a social media site feels annoyed when he sees a cartoon in which an older couple is making silly mistakes while trying to access social media) He is most likely offended because:
a. the cartoon lowers his self-confidence
b. the cartoon makes him feel unwelcome on social media
c. he has no real interest in social media
d. he is as capable of accessing social media as any young person is
6. There are millions of people all over the world who play World of Warcraft.
True
False
7. The portrayal of __________ has become commonplace in social networking sites.
a. stereotypes
b. professional women
c. online dating services
d household cleaning products
8. While on a social media site, you see a men's clothing ad in which a woman is looking adoringly at a man wearing a designer suit. The purpose of the image is for readers to associate wearing the suit with:
a. wealth
b. education
c. sex
d. fun
9. A social networking site includes pop-up ads of women doing household chores, catering to men, or dashing off to a sale. What is the problem with this advertising on social networking sites?
a. It is distracting.
b. It focuses almost entirely on women.
c. It contains a large number of stereotypes.
d. It is repetitive.
10. If players of role-playing games (RPGs) could not create their own avatars reflecting who they would like to be, they would likely:
a. lose their attraction to the game
b. play the game more often
c. come to dislike their characters
d. become more aggressive toward other players
11. The primary function of avatars in role-playing games (RPGs) is to allow players to:
a. be more than one character at a time
b. appear powerful
c. be whoever they would like to be
d. hide their identities from other players
12. What would most likely happen if advertising suddenly disappeared from social media websites?
a. A primary means of creating and reinforcing stereotypes would be eliminated.
b. People would eventually stop believing stereotypes.
c. Users would quickly become bored with the websites.
d. Nothing would happen, as people do not get their stereotypes from social media sites.
13. While on a social networking site, you are suddenly faced with an ad in which a woman in a bikini is helping a fully clothed man polish his car. Applying what you know about social learning theory, the purpose of the woman's presence is to:
a. make the man look more masculine, so people will associate the advertised product with masculinity
b. look sexy so that men will associate the advertised product with sex
c. demonstrate that women can polish cars as well as men can
d. make it clear that the woman is there only as a helper
14. Role-playing is a fairly new activity.
True
False
15. One way to understand changes in social media with respect to racial and gender stereotypes is to:
a. review older commercials
b. review contemporary commercials
c. stop watching commercials
d. stop paying attention to commercials
16.__________ is a person's perception of his or her own physical appearance.
a. Self-consciousness
b. Body image
c. Self-respect
d. Sexual confidence
17. __________ are NOT an aspect of a live-action role-playing (LARP) game.
a. Mock battles
b. Graphics
c. Costumes
d. Fantasy worlds
18. In a beer advertisement, women wearing only painter bibs while standing in a lake serve:
a. a decorative function
b. a sex object function
c. as reminders that beer quenches thirst
d. as reminders that beer is best ice-cold
19. Dava is 16 years old. She frequently sees an ad on social networking sites that shows a man rather than a woman doing household chores. Based on what she sees, Dava is more likely to:
a. stop using social networking sites
b. stop buying the products portrayed in the ads
c. begin to believe men should do household chores
d. ignore the ads
20. Beer advertisements seem to portray:
a. both men and women as drinkers
b. more women than men as drinkers
c. men as drinkers and women as sex objects
d. both men and women as sex objects
21. While on a social media site, you see an ad that shows a half-naked woman running across an African plain alongside a leopard. You can conclude that the intention of the ad is to associate the advertised product with:
a. the African continent
b. exotic sexuality
c. travel to faraway places
d. strength and speed
22. Although in general negative stereotypes of older people are undesirable, sometimes they are portrayed simply to:
a. be amusing
b. indicate a need for change
c. be offensive
d. convince people the stereotypes are based in reality