If you have read the case analysis Sink or Swim please write detailed recommendations as to how management should approach this challenges using the following 8 step case analysis process:
Step 1 - Recap and analyze the relevant facts
Step 2 - Determining the Root Problem
Step 3 - Identifying the Problem Components
Step 4 - Generating Alternatives (THE WHAT/Setting Objectives)
Step 5 - Evaluating Alternatives
Step 6 - Choose an Alternative
Step 7 - Implementation Plan (THE HOW)
Step 8 - Alternative Choice