If you could change the structure of the network assuming

Question

Beer Game Assignment

1. What are the benefits of communication

1. between levels (/retailer/bottler/warehouse/factory)?
2. Specifically with the factory?

2. If you could change the structure of the network, assuming the rules on ordering, communication, and lead times are the same, how would you do it? Does this change your supply chain design/model? Justify your answers.

3. Suppose you were faced with a competitor who

a. Offered better lead times and your customers began defecting. How would you change the network rules, communications, etc., to respond given the continuing need to balance inventory and customer service?

OR

b. Offered lower prices and your customers began defecting. How would you change the network rules, communications, etc., to respond given the continuing need to balance inventory and customer service?

What do you think the learning objectives of this exercise were and how were they accomplished?