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If you are a marketing director for a snowboard

If you are a marketing director for a snowboard manufacturer that holds a 45 percent share of the men's 18-29 year old segment and the company is thinking about extending the brand by developing a snowboard and related sports apparel line to be targeted toward women ages 18 to 29, are you going to argue for or against such an extension?

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Finance Basics: If you are a marketing director for a snowboard

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