If it costs $152 per unit to produce SUSI, and the MSRP is $360, what is Company U’s per unit contribution margin in each of the three channels of distribution? Show your work.
Assume that the brand manager forecasts upcoming sales of SUSI to be 140,000 units, and that there are 33,000 units of SUSI in inventory. In planning for an ending inventory of 5000 units, how many units of SUSI should the brand manager request be produced? Show your work.
Assume that the brand manager of Company U has specified a MSRP (manufacturer’s suggested retail price) for brand SUSI of $360. What will its actual selling price be in specialty, mass merchant, and online stores? Show your work.