1. If consumers like to save money then why wouldn't a company just price their product under the competition's? What is wrong with this practice? Why is pricing one of the most important indicators to the consumer? When is pricing the most important?
2. Explain the importance of this statement: "It all begins with sales."
Your essay response must be a minimum of 200 words in length.
3. Give a SWOT (Strength, Weaknesses, Opportunity, Threats) Analysis and a Competitive Analysis of the company CitiGroup.