If and when you made assumptions based on the increased


Go to Tim's Coffee Shoppe and look in the back office. Inside the file drawer labeled "Business" is Tim's Coffee Shoppe Income Statement for the year for 2011.

If and when you made assumptions, based on the increased sales volume and how it will affect income and expenses, please describe them and their effects on each line item.

Given what you have assumed and projected, will the total expenses increase or decrease? Why?

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Marketing Management: If and when you made assumptions based on the increased
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