1. The second step to the Consumer Decision Making Process is:
A. Search
B. Alternative evaluation
C. SWOT
D. Cognitive dissonance
E. Problem recognition
2. If an organization develops new products for new markets, which type of strategy is this?
A. Market Development
B. Market Penetration
C. Product Development
D. Product Penetration
E. Diversification
3. Organizations are often advised to target opinion leaders who will then pass along information to the rest of society. This process is best known as?
A. The Hierarchy of Effects
B. The Adoption Process
C. The Diffusion process
D. The 2-Step Flow of Communication
E. None of the above
4. Which of the following best defines the “generic product” component of the Total Product Concept?
A. It is what consumers come to expect the product will be
B. It consists of the functional and aesthetic features that define a product
C. It is the combination of service and image extras
D. It consists of the psychological and operational benefits of the product
E. It is co-production of the product
5. Which of the following is most accurate in defining test marketing?
A. It is a required stage of the new product development process
B. It usually takes place before all other steps in the new product development process
C. It is a projective technique for exploratory research
D. It allows for marketing mix experimentation
E. It is a relatively cost- free method of testing products
6. A large representative sample of consumers who keep records of their consumer behavior over time, would best describe:
A. Projective techniques
B. Exploratory research
C. Consumer Panels
D. Physical trace evidence analysis