If an organisation should focus on the marketing concept, Marketing Management

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If an organisation should focus on the marketing concept

Question: 1) Describe a situation you experienced which exceeded your expectations? What happened? What do you think about them now? Now consider when they did not.

2) If an organisation should focus on the marketing concept (needs, want and exchange), then surely it would influence what products they would offer their target market. Now, the organisation decided to accept the Societal marketing concept, how would this change their market offerings?

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Marketing Management: If an organisation should focus on the marketing concept

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Marketing Management: If an organisation should focus on the marketing concept

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