If an enterprise ranked low in tailoring for customers but, Operation Management

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If an enterprise ranked low in tailoring for customers but

If an enterprise ranked low in tailoring for customers but high in customer interaction, it would find itself in which quadrant of Peppers and Rogers’ Enterprise Strategy Map?

A. Quadrant I: Mass Marketing

B. Quadrant II: Niche Marketing

C. Quadrant III: Database Marketing

D. Quadrant IV: One-to-One Learning Relationships

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