If a nonprofit hospital were planning to buy ex-pensive mri, Marketing Management

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If a nonprofit hospital were planning to buy ex-pensive mri

Question: 1. If a nonprofit hospital were planning to buy ex-pensive MRI scanning equipment (to detect tumors), who might be involved in the buying center? Explain your answer and describe the types of influence that different people might have.

2. Why would an organizational buyer want to get competitive bids? What are some of the situations when competitive bidding can't be used?

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Marketing Management: If a nonprofit hospital were planning to buy ex-pensive mri

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Marketing Management: If a nonprofit hospital were planning to buy ex-pensive mri

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