If a middleman is eliminated from a marketing channel under


Question: 1. If a middleman is eliminated from a marketing channel, under what conditions will costs decrease? Under what conditions will costs increase? Will the middleman's functions be eliminated? Explain.

2. Which types of retail outlets are best suited to intensive distribution? To selective distribution? To exclusive distribution? Explain your answer in each case.

3. How are the various physical distribution functions related to each other? To the other elements of the marketing mix?

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Management Theories: If a middleman is eliminated from a marketing channel under
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