1. If a company is experiencing increasing pressures for cost reduction for their products, they should consider the following course of action:
a. sell licenses to produce the products internationally.
b. explore opportunities for exporting or create a wholly-owned subsidiary within a country.
c. establish a joint venture with a foreign company.
d. pursue a franchising model for the company.
2. A U.S. company that manufactures home appliances is interested in entering the foreign market of China. The company has many national appliance competitors in the Chinese market with an understanding of the unique needs of Chinese customers. Based on these facts, the U.S. company should consider what strategy for entering the Chinese market?
a. Transnational strategy
b. Global strategic alliance
c. International strategy
d. Localization strategy