Idle production capacity may be related to inventory or, Marketing Management

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Idle production capacity may be related to inventory or

Question: 1. Explain how the four I's of services would apply to a Marriott Hotel.

2. Idle production capacity may be related to inventory or capacity management. How would the pricing component of the marketing mix reduce idle production capacity for (a) a car wash, (b) a stage theater group, and (c) a university?

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Marketing Management: Idle production capacity may be related to inventory or

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Marketing Management: Idle production capacity may be related to inventory or

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