Discussion Post
From the videos, What Is Cause Marketing? and Why Cause Marketing Is Important, address the following:
a) Identity a cause-related marketing campaign that impressed you. What was the brand and the specific cause that were partnered in this campaign? Why did this work well?
b) How was this campaign structured to achieve results? Provide an example to illustrate your point.
c) Provide research from the Strayer University Library or the Internet that is specific to this cause related marketing campaign.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations.