Assignment:
Constructing a rationale requires research, and research requires identifying unbiased sources of information. Clearly, you cannot rely on a company's own marketing materials to be unbiased in its evaluation of its own products.
Write a 150-word response about how you approached locating and vetting high-quality, unbiased sources of information when researching trends, vendors, and other easily hyped topics. How satisfied are you with your ability to identify unbiased recommendations for a specific project type? Why?