Identifying the stages of the product lifecycle


One of this week's course objective’s 3.2 addresses identifying the stages of the product lifecycle, (PLC). ThePLC’s four stages are:introduction, growth, maturity and decline. The stages are critical to product’s successin the marketplace. Select one product and research its movement through the product lifecycle. What changesoccurred in the product mix  as it movedthrough the four stages of the PLC?

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Finance Basics: Identifying the stages of the product lifecycle
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