Assignment:
Latia is a popular fruit juice brand in the food and beverage market. Once the brand reaches the maturity stage of the product life-cycle, its growth rate begins to decline slowly. The company that owns the brand decides to adopt a market modification approach by increasing the consumption rate among its existing customers. Which of the following strategies is most likely to help the company achieve its goal?
a. Advertising the benefits of drinking Latia fruit juices more than once a day
b. Identifying new market segments and strategizing on the best ways to enter them
c. Listing out reasons for potential customers to try Latia fruit juices
d. Making changes to the packaging of Latia products