Part 1: Identify your topic If you have a professional persuasive presentation pending, if you have delivered one you would like to improve, or if you have a presentation topic you want to deliver please consider using it for the course assignment. Historically, students have delivered their course presentations with great success.
Topic: • Do you deserve a raise?
Part 2: Strategic Communication Plan: 1-3 pages (may be formally written, or in outline, or chart form)Next, assess your audience and your communication approach to develop a targeted communication strategy to achieve your communication objective. Consider the following questions to guide thedevelopment of your strategic communication plan, persuasive email, and professional presentation:
• Define your desired outcome(s).
• Assess your audience
Who will you be addressing? Who are the "key influencers"?
What do they know and expect?
What do they feel?o What will persuade them? (Apply both Munter and Cialdini)o Consider their possible DiSC styles and the impact of these styles.
What, if any, opposition do you expect and how will you address it?
• Identify an appropriate communication style to use.
Will you "Tell, Sell, Consult, or Join," or some combination of these?
How will you establish credibility?
What is your email messaging strategy?
Consider the beginning and end.o How will you organize your message?o What will your tone be and why?o
What, if any, opposition do you expect and how will you address it?
What is your presentation messaging strategy?
Part 3: Persuasive Email: Not to exceed 200 words. It is critical to set your audience up to support you and your idea. An important first step is informing andrequesting attendance to a more detailed presentation. The email is concise, logical, and persuasive. Email best practices are used.o An appropriate voice/tone is used. Email is organized and uses any headings and bullet points effectively. Subject line is engaging and appropriate. First and last words are deliberate and to the point. Lack of non-verbal cues is made up for through appropriate text expression.