Business name is Picturesque, we are a company that allows people to send us their digital pictures and we provide editing to make them look of professional quality, without the hefty price tag.
There are other companies out there that provide free printing and such but none that offer our quality, personal editing service. We are a great option for those who don't have time to use their own software, or those who have no idea what photoshop is.
Answer in 300 words
Identify your target market and what segmentation criteria you use to identify it.
Provide at lease 1 reference, no intro or conclusion needed.
Scenario: Your team has been chosen by the CEO to lead the development of key marketing strategies for the marketing plan for your company's launch of a new and unique product/service (not already offered).
Your marketing team's mission is to prove to the board of directors and investors through research, strategy development, and reasoning, that this product/service is viable and will meet the company's goals.
In this first half of the project, you will be reporting to the board and CEO about the target, the product's strengths, a SWOTT (Strengths, Weaknesses, Opportunities, Threats and Trends) analysis, and the brand's position in the competitive environment.