Homework: Marketing Management
Length: 2000 words.
Brand: Samsung Galaxy.
Learning Outcomes:
1) Demonstrate understanding of the principles of marketing and their applicability.
2) Understand the processes of interaction between key stakeholders.
3) Identify and analyze the major forces in the marketing environment that impact businesses operations.
4) Illustrate the impact of effective marketing programs and marketing plans.
5) Describe segmentation, targeting and brand positioning processes.
Task
1) Individual project, each student will have a brand from a list of brands provided by the instructor.
2) Answers must be written in report format, which means that you shall provide references to Marketing theory discussed in class.
Action required:
1) Analyze your brand's Marketing Mix in your own country.
2) Identify your brand's Target Group in your own country.
3) Suggest Marketing Objectives and Marketing Strategies to reach those objectives.
4) Design a Marketing Action Plan to implement your suggested Marketing Strategies.
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.