Discussion Post
To prepare for this Discussion, review this Learning Resources concerning disruptive technology and disruptive innovation. Read the case study "The Rise and Fall of Netflix: What Happened and Where Will It Go From Here?" and consider Netflix's role as a disruptive innovation or technology that is now being threatened by the disruptive technology of its competitors. Netflix's leaders are facing many challenges as they consider the global market. Put yourself in the intern Chris's position, and think about how you, as a global change agent, would advise the company's leaders.
Post an analysis of the impact of disruptive technology on Netflix, with your own prognosis for this business. Your analysis should include all five statements in ( two to three paragraphs) be structured as follows:
• Summarize the challenges Netflix is facing, as detailed in the case study.
• Evaluate whether disruptive technology has a primarily positive or negative impact on Netflix's challenges. Provide a rationale.
• In line with your argument, identify whom disruptive technology benefits and whom it adversely affects.
• Develop two strategies for either surviving or taking advantage of disruptive technology.
• Support your post with data and information from the Learning Resources and at least one peer-reviewed article or journal of your choice.
The response must include a reference list. One-inch margins, double-space, Using Times New Roman 12 pnt font and APA style of writing and citations
Reference
Allen, G., Feils, D., & Disbrow, H. (2014). The rise and fall of Netflix: What happened and where will it go from here? Journal of the International Academy for Case Studies, 20(1), 135-143.