Assignment task:
Molson Coors Company
In this section you will make use of concepts we covered in the lesson on the external market and completing a CREST analysis - Competition has already been covered in Part 2, so select 2 additional CREST external forces (excluding competition) to evaluate, discuss and explain.
- Identify which Market Force you selected to analyse
- List and explain at least 3 important trends, changes, facts that you learned about this force that will create opportunities and/or threats today and/or in the future for your company. Be sure to explain clearly.
You can use metrics, graphs, charts, images to support your written answer