As a Market Research Manager, part of your role is to consistently analyze a companys position relative to its competitors and report on these findings.
As part of this process, you complete a SWOT analysis for each of the companys main competitors each quarter. The quarter is coming to a close, and your boss has asked for the latest SWOT analysis for a competitor.
INSTRUCTIONS
Step 1: Research
Search online and find 1-3 articles that discuss the competition between Target and Walmart. For each article:
Provide a link to the article.
Identify which aspects of the article will be helpful as you conduct your SWOT analysis.
Step 2: Strengths
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 strengths Target has in comparison to Walmart. For each strength, explain your rationale.
Step 3: Weaknesses
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 weaknesses Target has in comparison to Walmart. For each weakness, explain your rationale.
Step 4: Opportunities
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 possible opportunities Target has to be more competitive with Walmart. For each opportunity, explain your rationale.
Step 5: Threats
Based on your own experiences shopping at Target and Walmart and the research you conducted:
Identify 1-2 possible threats that might diminish Target's competitiveness with Walmart. For each threat, explain your rationale.
Step 6: Who Will Come Out Ahead?
Based on your SWOT analysis, do think that Target or Walmart is better positioned over the long term to come out ahead? Why?
Step 7: Real-World Application
Conduct a SWOT analysis for your company and one of its biggest competitors using the methodology outlined in Steps 1-6.