Identify which advertisement you feel was the most effective by Quarter from Super Bowl 2017 (select one commercial per quarter). Then, describe which two were the least effective in your opinion. Support your ideas, and provide rationale for your selections.
Explain in detail why you believe this commercial to be the most effective/ by quarter:
- Who does it specifically appeal to?
- What strategy does it use? (fear, sex, humor)
- Is the ad designed to raise awareness, position the brand, or introduce a new product?
- Why would this company select the Super Bowl as a platform?
- Has this company activated at any other events surrounding the Super Bowl?
- How many commercials has this company launched during this event, and in what quarters?
- Do you think this commercial would have done better in another quarter, or at a different time during the game? Why?
- Who is this company’s target demographic, and what % of Super Bowl viewers fall into that listing?
- Where else should this company look to advertise?
- How much did each of these commercials cost to air during the Super Bowl?
- Is it worth the price, why or why not?