Assignment: Product Development & Operations - Category Manager Analysis
Step 1: Product Life Cycle
Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see. Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report.
• Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle. Please describe the rationale for your position.
Step 2: Product Changes
Based on what you've learned:
• What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap Shampoo? Please support your recommendation(s).
Step 3: New Product Development
Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report:
• If you had to recommend one product, which product would you recommend they create? Please explain your decision. Provide examples of the customer feedback that informed your choice.
• Determine which type of innovation this represents from among the four main types discussed. Briefly explain why you chose that type of innovation.
Step 4: Production Methods
Based on the product you chose in Step 3:
• Determine which production method is most appropriate for the production of this product. Please explain your decision.
Format your assignment according to the following formatting requirements:
1. The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
2. The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
3. Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.