Assignment: Business Law Essay
Length: 1000 to 1500 words.
Case study
Carrie opens a small coffee shop in a small Colorado town and names it "Grounds" with the slogan "Green to Brown we roast it down". Mark owns a large commercial landscaping business in Los Angeles also named "Grounds" with the slogan "Green or Brown we cut it down". Mark's company has been around for six years, while Carrie's business just opened. Both companies claim trademark to this name, and copyright of their slogans but neither have registered the name or the slogan. One day when Googling his company, Mark discovers Carrie's business, he immediately writes a letter to her telling her to change her name and slogan, but she never answers his letter. A few weeks later Mark sues her for trademark and copyright infringement in California.
• Identify what is a Trademark and what legal protection it gives the owner? Cite your source.
• Identify and analyse what Mark must prove to win a a Trademark infringement case? Cite the law and provide a legal case as an example.
• Identify and analyse what is the likely legal outcome between Carrie and Mark in a Trademark infringement case? Cite a legal case in support of your position.
• Identify what is a copyright and what legal protection it gives the owner? Cite your source.
• Identify and analyze what Mark must prove to win a copyright violation case? Cite the law and provide a legal case as an example.
• Identify and analyze what is the likely legal outcome between Carrie and Mark in a copyright infringement case? Cite a legal case in support of your position.
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.