Exporting, Importing, and Countertrade
Read the Management Focus on 3M in Chapter 16.
Identify what FIDO stands for and how 3M puts FIDO into practice.
Assess whether FIDO’s approach could work for other companies or if it is unique to 3M and the products they produce.
Write three pages on whether 3M’s specific practice of hiring local managers in international markets to sell their product is something that other companies could and should replicate. To do this, you will need to assess the pros and cons of such practice.
Feel free to discuss your ideas as part of your discussions with classmates.