Identify wegmans strengths weakness opportunity and threats


Discussion Post: Small Business

In an industry famous for razor-thin profit margins, high levels of employee turnover, and intense competition usually based on price, Wegmans, a family-owned chain of 67 supermarkets in New York, New Jersey, Pennsylvania, and Virginia, is quite unique. It has to be. Traditional grocers are under attack on many fronts. Mass merchandisers such as Wal-Mart with its superstore concept are taking customers, sales, and market share from traditional grocers. To complete this assignment, conduct a literature search.

• Identify Wegmans' strengths, weaknesses, opportunities, and threats.

The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.

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Marketing Management: Identify wegmans strengths weakness opportunity and threats
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