Problem
The second part of your marketing plan is analyzing the target market for the product that you chose at the beginning of the semester. You will decide which strategy is appropriate, describe your target market, identify variables in segmenting your market, and review your competitor.
Review the attached template to fill in all the required information.
a) For the sections in the template that are asking to "circle or choose all that apply," you can either highlight the ones you choose or bold the ones you choose.
b) There are text boxes to write your rationale for some of the choices you make. Be sure to double click inside the text box to add your rationale.