1. What are general criteria by which to evaluate alternatives?
2. What do you mean by the strategic use of data in organizations?
3. Identify typical misconceptions about marketing, why they persist, and the resulting challenges for marketing management.
4. Do you think your company’s vision and mission statements impact or set the tone for your company’s culture?
5. Explain how the international trade system and the economic, political-legal, and cultural environments affect a company's international marketing. Explain the six major decisions involved in international marketing.