Assignment Details:
Students identify a recently published scholarly peer-reviewed academic article relevant to the unit content and write a brief summary of the article indicating the strengths and weaknesses of the article.
Students are recommended to search APIC library to find a recently published academic article not a white paper available on public domain.
This Article summary assesses your knowledge of key content areas of business models and business marketing concept. For successful completion of the Article Summary, you are required to study the material provided (lecture slides, tutorials, and reading materials), engage in the unit's activities, and in the discussion forums. The prescribed textbook is the main reference along with the recommended reading material.
Guidelines for writing a summary of an article:
Question 1: Identify the key ideas of the article.
Question 2: Identify type of business model used. Business structure, marking, environmental analysis and so on.
Question 3: You are required to summary the article in your own words without copying phrases and sentences from the article unless they're direct quotations.
Question 4: The length of the summary should not exceed more than one third of the length of the original article.
Question 5: Provide a link to the selected article and insert this link in your article summary page along with a full reference.
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Attachment:- Project Formulation and Business Planning.rar