Identify two strengths and two weaknesses of each major advertising medium: newspapers, television, direct mail, radio, magazines, and outdoor display.
Review the following link. www.apple.com Competitive advantages usually fall into one of three categories. Price, differncial (being different and better) and niche (going after a smaller market). Which of these approaches would you say Apple is using and why?
Do you feel Apple's current promotional approach is a good one? Explain