Assignment: Recommendation Report- Marketing Strategies for Generation Z
Prompt
Draft a report for the CMO in the scenario and recommend marketing strategies to engage Generation Z, or the "I-Generation." Specifically, you must address the following criteria:
A. What is unique about Generation Z in terms of marketing?
a. Identify two digital marketing approaches that work best for this generation.
B. How do you best reach this generation with your message focusing on brand image ?
a. Identify two social media platforms preferred by Generation Z. Give examples and reasons.
b. What is the role of bloggers or other influencers in connecting with Generation Z? Describe and provide examples.
c. Do online advertisements work with this generation? Explain.
C. Describe the role of traditional methods of marketing with Generation Z.
a. Which forms of traditional media can work best in influencing Generation Z?
b. How will the park use these forms of traditional media in its plan?
o Consider outdoor, promotional, and guerilla marketing.
o Describe the pros and cons of using TV and radio.
Format your assignment according to the following formatting requirements:
o The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
o The response also includes a cover page containing the title of the assignment, the student's name, the course title, and the date. The cover page is not included in the required page length.
o Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.