Discussion Post: TERGET Market
Target Market Coverage refers to the number of distributive channels or outlets needed to effectively serve a targe market for a product. The textbook specifies three types of coverages as shown in the slides below: Intensive-, Exclusive-, Selective-Distribution.
For this discussion post, you are required to:
• Choose at least two coverages (e.g. Intensive distribution and selective distribution).
• Identify two products that each represent one coverage (e.g. bottled water for intensive distribution and Maytag washer for selective distribution).
• Discuss why you think these two products use their respective coverage. ( In other words, why you think it makes sense that bottled water uses intensive distribution.) Your discussions should focus on buyer needs/requirements and profitability.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.