Capstone Project Homework: Case Study: L Brands
Retail conglomerate, L Brands, recently announced the sale of its largest retailer, Victoria's Secret. Additionally, CEO and Founder of the Columbus, Ohio based company, Les Wexner, stepped down from his post after 57 years with the business. Only a few retailers remain under the L Brands company, which has been criticized for its part in the downfall of the American mall. In addition, its most lucrative brand Victoria's Secret received backlash for its inability to evolve with modern America.
For this homework, imagine you have been hired by L Brands as a Management Consultant to help address organizational culture, company management and brand image following the sale of Victoria's Secret. How would you advise the company to move forward and what recommendations would you provide?
In 4 to 5 pages, provide a report to the company with your recommendations to move the company forward. You will research a minimum of 5-7 sources to provide a brief background of the company (this should be no longer than ½ a page), identify at least two issues the company faces with each of the following; organizational culture, company management, and brand image. Also include with each area how you would address or correct these issues based on the management topics we've covered in this class. Additionally, describe the management qualities the next L Brands CEO should possess in order to implement your recommendations, and why those qualities are important to the company's success.
To help organize your report, please use the following outline:
i. Name, Date, Course and Homework
ii. Brief Background of the L Brands Company (no longer than ½ page)
iii. Organizational Culture - identify two problems/issues and how you would address the issues
iv. Company Management - identify two problems/issues and how you would address the issues
v. Brand Image - identify two problems/issues and how you would address the issues
vi. L Brands CEO - provide recommendations for the qualities or management style the company should seek for its next CEO, and explain why those qualities will be important to the success of the company.
vii. Conclusion
viii. References.
Format your homework according to the following formatting requirements:
i) The answer should be typed, using Times New Roman font (size 12), double spaced, with one-inch margins on all sides.
ii) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
iii) Also include a reference page. The Citations and references must follow APA format. The reference page is not included in the required page length.