Identify two market segments that you think the beverage industry targets and describe the segment in 10 or fewer words.
An example could be older active individuals" or "athletes" or "teenagers" or "elementary school kids" or any other target market that you deem relevant.
For this part of the project, you are to look at the consumer, the person who drinks the beverage.
For the two segments, you identified, use the designations of 11 and 12 to plot your perception of how you think these two segments would respond when asked about their ideal beverage.
Which brand on your map most closely corresponds to what Segment 1 is seeking when they buy/drink beverages?
Which brand on your map most closely corresponds to what Segment 2 is seeking when they buy/drink beverages?
Identify a brand that you think would provide benefits to the marketer (Coca-Cola) if properly repositioned.
How would you responding in other words in which directions would you recommend rooming the product's image?
Identify a void in the marketplace Where Coca-Cola. does not have a meaningful presence. Briefly explain why you think that void exists.