Bagels by the Bay are a new eating establishment located in Three Harbors, Michigan.
- Identify trends related to the social, economic, technological, competitive, and regulatory forces that relate to your product or service and explain how each force represents a threat or an opportunity.
- Perform a consumer analysis for the product or service in your marketing plan. You will use this in your marketing mix decision.
- Estimate size of market using research you have done by analyzing information you can find in industry and trade publications and associations. By using the Internet to also research articles written by trade journals and industry experts and spokesmen.
The government census is also a great resource for such industry statistics to help formulate market estimates and forecasts: U.S. Census.