Marketing in a Dynamic International Environment
The nature of international markets is undergoing a drastic change. From Brexit to the increased success of conservative political parties in the United States and Europe there is an increased inward focus across the world. There are calls for raised tariffs, there are drives to buy your own nation’s products, and there is increasing deregulation within national economies, freeing companies to compete more intensively domestically. Identify three things that a marketing department can do to help it’s company’s products be successful in multiple national economies.