Identify three or more international markets (countries) that are attractive in meeting your client company's growth goals. When selecting your markets (countries), your selections should provide new product and/or innovation market opportunity. Create a comparative benefit analysis based on the criteria of client need and the overall market (country) comparison questions below:
- What is the comparative market size of the industry in each of the 3-4 countries by 2019? (Hint: Use something like the number of passenger car registrations to size the automobile industry, other metrics for other industries) and how might that impact your decision on prioritizing the countries in your global business strategy?
- What is the comparative growth, both in absolute terms and in percentage terms from 2014 to 2019 for the industry you have selected in each of the 3-4 countries and how might that impact your decision on prioritizing the countries in your global business strategy?
- What is the profitability of the industry based on the level of competition? Who are some of the key company players (both multinational and local) in your selected industry in each of the 3-4 countries and how competitive is the industry in each country, and how might that impact your decision on prioritizing the countries in your global business strategy?